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A veteran-owned product design firm built for the federal lane.

Productized Section 508 audits with VPAT 2.4 deliverables, three fixed-fee tiers. Plus websites, application prototypes, and user research for federal agencies, state veterans agencies, veteran-serving nonprofits, and the primes who serve them.

15+ YearsSolo practiceFixed-fee 508 auditsOIF veteranSOW in 48 hours
01 / Capability statementV.1.2 / 2026-05-27

The practice, on one page.

Veteran Design LLC, a veteran-owned product design firm in Scottsdale, Arizona, builds websites, application prototypes, and user research for federal agencies, state veterans agencies, and veteran-serving organizations. VOSB application in progress.

001 / Primary services

  • Marketing and program websites for veteran-serving programs and agencies
  • Application prototypes and MVPs that test interaction patterns and produce shippable design
  • Research sprints with veteran users: discovery, usability testing, pattern synthesis

002 / Accessibility audits (productized line)

  • T1Rapid Scan$5,000
  • T2Full Audit + VPAT 2.4$15,000
  • T3Audit + Remediation Roadmap$25,000

Velocity audit detail →

003 / Differentiators

15+ years of principal-level product design

Senior and principal product design leadership across defense, enterprise security, enterprise platforms, and AI-augmented design.

Agent-leveraged solo practice

One principal directs specialized AI agents across business development, capture, delivery, and operations. Engagements ship at team speed without team overhead.

Accessibility depth

Manual audits with NVDA, JAWS, axe DevTools, keyboard testing, and contrast verification. VPAT 2.4 deliverables.

004 / Key personnel experience  ·  Brad Shroyer, Founder & Principal

KP-001 / TAIS / General Dynamics for U.S. Army

Sole UX designer through five rounds of field testing with active-duty soldiers on the Tactical Airspace Integration System. System Usability Scale raised from 68 to 83; 100% task completion on core tasks by final rounds. System remains in active theater deployment more than a decade later. Top Secret/SCI clearance held during program.

Full experience dossier →

005 / Procurement snapshot

Legal Name
VETERAN DESIGN LLC
UEI
FZF5PJRQJB19
CAGE
20C98
VOSB
APPLICATION IN PROGRESS
Location
SCOTTSDALE, AZ
POC
BRAD SHROYER, FOUNDER
Email
brad@veterandesign.com
V.1.2 / 2026-05-27 / Veteran Design LLC Capability / VOSB application in progressFull dossier and PDF download →
02 / PracticeBrad Shroyer / Principal

001 / Operator

Brad Shroyer

Principal Product Designer
U.S. Army Veteran, OIF

Brad Shroyer

002 / Bio

15+ years of product design at principal level. Defense, enterprise security, enterprise platforms, AI-augmented design. Built, shipped, supported. Not consulted on, built.

Veteran Design is the practice I run now. The work is for federal agencies whose mission touches veterans, state veterans agencies, veteran-serving nonprofits, and prime contractors looking for a veteran-owned subcontractor. One principal directing specialized AI agents; engagements ship at team speed without team overhead.

Army veteran, Operation Iraqi Freedom. The relevant inheritance is the habit of clear scope, direct communication, and shipped work. No war stories in the deliverables.

15+

Years of practice

01

Operator, one practice

OIF

Army veteran

V.1.1 2026-05-18 Veteran Design Practice
03 / OfferingsAccessibility audits / Websites, prototypes, research

Two ways to engage.

Velocity ships accessibility audits at fixed tiers. Build scopes websites, application prototypes, and research sprints to the buyer's specific need. Discovery call to tailored SOW in 48 hours.

001 / Velocity / Accessibility auditsPublic pricing

Accessibility audits

Productized line for federal agencies, primes completing 508 deliverables, and commercial buyers with ADA exposure. Manual testing with assistive technology, VPAT 2.4 conformance on Tier 2 and Tier 3.

  • T1Rapid Scan$5,000
  • T2Full Audit + VPAT 2.4$15,000
  • T3Audit + Remediation Roadmap$25,000
View Velocity →
002 / Build / Websites, prototypes, researchSOW in 48 hours

Websites, prototypes, research

Productized engagements for veteran-serving programs, state veterans agencies, federal program offices, and primes that serve them. Scope and timeline shown; pricing scoped from a discovery call and a tailored SOW within 48 hours.

  • B-001Launch-ready program website6 weeks
  • B-002Tested prototype + one coded component8 weeks
  • B-003Mixed-method research, one user population4 weeks
View Build →
V.1.1 2026-05-18 Veteran Design Offerings
04 / Principles004 entries

How this practice is built.

001

Productized first

Fixed scope, fixed timelines, productized internal structure. Discovery call to tailored SOW in 48 hours, not the agency-standard two to four weeks.

002

Agent leverage, disclosed

One principal directs specialized AI agents across business development, capture, delivery, and operations. The arrangement is disclosed in writing in every SOW.

003

Federal posture

Built for the federal lane. VPAT 2.4 conformance, prior TS/SCI clearance (reinstatement possible), defense and enterprise-security background, FAR-aware procurement materials.

004

Veteran-owned

VOSB application in progress, SDVOSB upgrade planned pending VA rating. Eligible for veteran set-aside work and corporate supplier diversity programs.

V.1.1 2026-05-18 Veteran Design Principles
05 / Contact30-minute discovery call

Book a discovery call.

30 minutes, no pitch. State the work, the constraints, and the window. I will tell you whether this practice is the right fit and what the scope looks like.

001 / Engages with

  • Federal agencies (VOSB application in progress)
  • State veterans agencies
  • Veteran-serving nonprofits
  • Prime contractors (subcontractor under existing primes)

002 / Response window

Within 48 hours, typically same day.

003 / Location

Scottsdale, AZ. Remote engagements worldwide.

004 / Contract vehicles

Direct
None
Subcontract
Available under prime teaming agreements
V.1.1 2026-05-18 Veteran Design Contact